About

SAVVY is a woman-owned fashion label bringing you a global luxury experience through high-quality, innovative designs. We’re all about inclusivity, ethical practices, and pushing the boundaries of what fashion can be. The name ‘Savvy’ comes from 18th-century West African pidgin and the Latin word ‘sapere’—meaning to be wise, sharp and in the know. That is the essence of our brand. Our slogan, ‘Don’t play it safe, play it SAVVY,’ is an invitation to step outside the ordinary and make your own rules, with confidence and style that’s anything but predictable.

More than a brand, SAVVY is a way of life.